Sizmek Hires New Head of Customer Success, ANZ

March 18, 2019 | Digital Market Asia

Sizmek, the independent buy-side advertising platform, has appointed Oliver Senior-Leese to the newly created role of Head of Customer Success, ANZ. Mr Senior-Leese is the third senior hire since Sizmek’s APAC General Manager, Peter Hunter joined in November 2018 with a remit to grow Sizmek’s Australian and South East Asian operations. Sizmek has a strong reputation for forming deep partnerships with agencies and brands across ANZ and this newly created senior role is expected to further drive its in-market customer service and support across ANZ.

CMA to Investigate UK Digital Ad Market

March 14, 2019 | Warc

“The Chancellor’s call for the CMA to look into the digital ad market is the first step in a much bigger journey for the industry,” said Paul Wright, General Manager EMEA at Sizmek, a buy-side advertising platform. “A lot needs to be done to build a fairer, more level playing field so that brands can feel confident their ad spend is reaching the right people, in the right way and is not wrapped in a business model that only benefits the silicon valley giants.”

Statement Regarding Sizmek’s DSP

March 13, 2019 | Sizmek

In keeping with our commitment to transparency — recently private audience segment descriptors within our DSP platform were inadvertently disclosed for a very brief period. This issue was isolated to our DSP and no other areas of our platform. Our response was immediate and included the following (click link).

Sizmek Appoints Paul Wright General Manager, EMEA

March 4, 2019 | Mediatel

Wright joins from iotec, a demand-side platform, where he was CEO, and is a former director of EMEA and APAC for Apple’s iAd digital advertising platform and chief digital officer at Omnicom Media Group, UK.

Reconsolidation In Programmatic’s Third Decade: Sizmek’s Koran

February 28, 2019 | Beet TV

Twenty-five years after the first web banner ad was supposedly sold, the digital advertising business has come a long way. Now in what the DMP managing director of ad-tech vendor Sizmek, Joshua Koran, calls the “third decade” of “programmatic” ad sales, he describes what is changing.

Ad and Media Veteran Peter Hunter Joins Adtech Firm Sizmek

November 22, 2018 | Mumbrella

Ad tech firm Sizmek has hired Peter Hunter as general manager for Asia-Pacific. Hunter will be based in Singapore and was most recently general manager for Australia and New Zealand at data specialist firm Eyeota. His previous experience includes stints with PHD and Dentsu Aegis Network.

Digital Growth is Killing Creative Quality, Say Most Marketers

November 14, 2018 | Campaign Live

A study by Sizmek, which surveyed more than 500 brand marketers across Europe and the U.S., suggests adland is still largely struggling to nail the marriage of digital advertising and powerful creative work.

Mentoring is an Overlooked Savior for Diversity and the Talent Gap

November 12, 2018 | The Drum

In an industry beset with high turnover and uneven morale, executive managers need to invest in programs that nurture and develop people. This especially applies to those from diverse backgrounds, and female talent.

Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control

October 26, 2018 | PR Newswire

“To date, Sizmek has been awarded accreditation by the MRC for multiple metrics, including served and viewable display and video ad impressions, clicks, and certain audience-based metrics,” said Mark Grether, CEO of Sizmek. “We are excited to be in the process of being audited for possible accreditation for the Sizmek Advertising Suite, and have also taken steps to apply for MRC accreditation for SIVT filtration, which, if achieved, will give our customers greater transparency and the tools necessary to better understand and take action against any exposure to fraud, that align with the MRC’s rigorous standards and guidelines.”

Most Marketers Say Walled Gardens Are Major Block to Improving First-party Data

October 19, 2018 | Marketing Industry News

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyze and measure campaigns, according to new research.

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

October 18, 2018 | Ad Tech Daily

Research commissioned by Sizmek has uncovered concerns around how “walled gardens” (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns.

Why Marketers Struggle with Data-Driven Personalization

October 18, 2018 | eMarketer

“Many marketers are still hung up on the notion that personalization means creating hundreds of tag lines, creative variants and more. In reality, personalization is just as much about making the experience relevant to the consumer.” -John Douglas, Senior Director of Product Marketing, Sizmek 

Marketers Look to DMPs to Seize Control of Their Data

October 18, 2018 | Decision Marketing

Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing concerns that companies such as Google and Facebook do not provide the insight they need to evaluate their campaigns.

Report: Gartner Recognises the Best Adtech Players in Magic Quadrant

October 17, 2018 | CMO Australia

Sizmek was highlighted for its workflow efficiency, performance marketing excellence and ability to serve the SMB market.

Did CDP just kill the DMP?

October 12, 2018 | MarTech Advisor

Many Customer Data Platform vendors argue there are strong distinctions between their technology, a Data Management Platform (DMP) and a Customer Relationship Management (CRM) platform. Is this true? Here are key similarities and differences between all three platforms, answers, Sizmek’s Managing Director of DMP, Joshua Koran.

The Drum Digerati 2018: Find Out Who Made the List from adtech & Martech

October 10, 2018 | The Drum

Andrew Morsy, Sizmek UK managing director, has been inducted into The Drum’s Digerati, which showcases success and ingenuity from some of the most pioneering digital marketers working in the UK today. Based on nominations from their readers and curated by their editorial team, the list celebrates talent from four categories: agencies, brands, adtech & martech and media & platforms.

From Programmatic to Predictive Marketing: How Sizmek Harnesses AI to Optimize Brand-Customer Connections

October 4, 2018 | Hosting Advice

Sizmek leverages a powerful artificial intelligence platform to increase conversions and improve ROI for brands.

Adspend to Beat Brexit but AI Will Be the Real Winner

September 24, 2018 | DecisionMarketing

Brexit uncertainty might be giving UK businesses the screaming habdabs but marketing budgets will silence the doubters, according to a new report from Zenith, which has upgraded its forecast for UK adspend growth this year from 0.7% to 2.4% after demand from advertisers turned out to be higher than expected.

Sizmek GM Thomson on the 12 Months Since Rocket Fuel Acquisition

September 20, 2018 | AdNews

Damien Thomson sits down with AdNews to reflect on the changes to the business, the need for creativity in ad tech, why transparency is still a burning subject and its new tech stack offering.

On Rocket Fuel Anniversary, Sizmek’s Grether ‘Puts AI On Steroids’

September 17, 2018 | Beet TV

In this video interview with Beet.TV, Sizmek CEO Mark Grether says the company recently relaunched its demand-side platform and its ad server to tie both pieces, plus Sizmek’s data management platform, together in a single user interface.

Powered By AI Insights, Sizmek Offering Will Unite Advanced-TV Inventory

September 12, 2018 | Beet TV

In this interview at the annual DMEXCO conference, Sizmek CEO Mark Grether says given the company’s focus on agencies and advertisers, simplifying the process of buying various TV inventory is a key goal of the rollout, scheduled for later this year.

Sizmek Unveils Solution for Advanced TV

September 12, 2018 | MarTech Series

Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced the launch of a new Advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable, and connected TV later this year.

38% of Marketers Admit to Running Ads on Harmful or Unsafe Websites

August 22, 2018 | The Drum

“The digital media ecosystem is complex and fragmented, so it is no surprise that marketers are prioritising efficiency and transparency from their partners,” said Hardeep Bindra, VP product management for real-time decision services at Sizmek.

Marketers Struggling to Cope with Brand Safety Pressures

August 22, 2018 | Mediatel

A survey of over 500 decision-making brand marketers across Europe and the US, conducted by ad platform Sizmek, found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.

Sizmek Unveils Unified Ad Serving Platform It Says Can Replace Google’s Walled Garden

August 16, 2018 | MarTech Advisor

The platform gives advertisers access to its AI-powered DSP, along with the company’s DMP and dedicated ad server.

Ad Tech Crossroads: A Creative Renaissance in a Programmatic World – with Tim Whitfield of Sizmek

August 14, 2018 | The IAB Podcast

The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Strategic Solutions, APAC at Sizmek, the transferable art of pitches, and a lot about the role of creative, including: Data-driven creative, the relationship with creative agencies, creative across different platforms and devices, targeting challenges and the promising future of connected TV.

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

August 14, 2018 | Globe Newswire

AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, today announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States

Will Large Corporations Use New Privacy Laws To Undermine Free Speech

August 3, 2018 | AdExchanger

With the passage of California’s new Consumer Privacy Act, there is increasing attention to how data is collected, processed and sold online.

Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency

August 1, 2018 | MarTech Series

Sizmek has announced a completely overhauled industry-leading DSP. The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend.

Why The Progress Made On Transparency In Advertising Is Clear To See

July 19, 2018 | Mobile Marketing

Kees de Jong, general manager for EMEA at Sizmek, takes a look at the figures from this year’s IPA Bellwether Report and asks if the age of the black box solution is truly at an end.

Sizmek Hires Timothy Whitfield to Lead Technology and Strategy in APAC

July 17, 2018 | The Drum

Sizmek has appointed former GroupM Australia’s head of technology and operations, Timothy Whitfield, as vice president, strategic solutions APAC to lead technology and strategy in the region.

Sizmek Wants To Personalize Programmatic

July 11, 2018 | Which-50

Buy-side adtech Sizmek is launching a bundled suite of programmatic creative solutions, enabling brands and agencies to easily execute relevant, personalized advertising at scale.

Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space

July 11, 2018 | Nathan Latka

Sizmek CEO, Mark Grether, speaks with Nathan Latka on his podcast about why he joined Sizmek, the key factor behind Sizmek’s recent acquisition of Rocket Fuel, why Mark thinks Blockchain will solve two fundamental challenges in their industry, and much more. 

The 10 Most Innovative Media & Entertainment Companies 2018

June 25, 2018 | Insight Success

“One company is revolutionizing the industry with its unique brand of service delivery which combines excellent advertising exposure with unparalleled transparency. That company is Sizmek.”

Campaign India: Of Lions and Rosé

June 21, 2018 | Campaign India

In an effort to humanize one of the most feared technologies of modern time – Artificial Intelligence (AI), the session on ‘What AI Teaches Us About Creativity and the Universe’ by a physicist, Adrian Bejan, an artist, Sougwen Chung and an AI philosopher, George Zarkadakis; moderated by Sizmek’s Chief Visionary, Nikos Acuña, was a fantastic discourse on how creativity is the key element in unlocking hidden patterns in nature and how a creative could play on the many “flows” in nature to inspire behavioral change.

The Technology Invasion Of The Advertising Industry At Cannes Lions

June 20, 2018 | Forbes

Nikos Acuna is the chief visionary for Sizmek a buy-side advertising platform. Acuna previously led Sizmek’s digital innovation lab which had a heavy focus on using AI in digital marketing. Acuna spoke on the panel called “What AI Teaches Us About Creativity and the Cosmos” and talked about what AI reveals about how we create.

Europe Deals Blow to Location-Based Advertising

June 18, 2018 | Wall Street Journal

The new EU rules, which took effect May 25, mean that businesses must now often get a person’s “unambiguous” consent before collecting and processing precise location data from that person’s mobile device. 

Reaping the Benefits of Tighter Media/Creative Collaboration

June 13, 2018 | EContent

Agencies are merging creative with media to promote increased cost efficiency, faster time to market, and the ability for planning, buying and creative to work together in order to optimize messaging in real time.

Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care?

June 6, 2018 | AdExchanger

Independent ad server Sizmek also has received more requests from marketers since Google’s announcement. Large marketers are particularly concerned about handing their customer IDs to Google, especially those in categories with competing products, said Joshua Koran, managing director of Sizmek’s DMP. Others have spent years building sophisticated attribution and measurement strategies that they aren’t keen to give up.

Why the GDPR is about Protection as well as Privacy

May 24, 2018 | PerformanceIN

With the General Data Protection Regulation (GDPR) in force as of today (May 25), Ari Levenfeld, chief privacy officer at Sizmek explains why the regulations are as much about data security as they are about privacy.

Why Programmatic Needs To Become A Branding Machine

May 21, 2018 | B&T

Phil Murrell, country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel.

Blockchain for Digital Marketing: The Future of Brand Integrity and Transparency

May 18, 2018 | GreenBook

Blockchain will transform how digital marketers strategize and implement effective campaigns by providing visibility into data utilization and personal data protection.

From Programmatic to Predictive Marketing: How Sizmek Harnesses AI to Optimize Brand-Customer Connections

May 3, 2018 | Deal Crunch

Sizmek leverages a powerful artificial intelligence platform to increase conversions and improve ROI for brands.

Interview with Nikos Acuña, Chief Visionary, Sizmek

May 2, 2018 | MarTech Series

“Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates.”

From Programmatic to Predictive Marketing: How Sizmek Harnesses AI to Optimize Brand-Customer Connections

April 27, 2018 | Deal Crunch 

In the rapidly evolving world of real-time programmatic digital ad buying, Sizmek leverages a powerful artificial intelligence platform to increase conversions and improve ROI for brands.

Sizmek discussess GDPR with IAB UK

April 20, 2018 | IAB UK

Ari Levenfeld, Chief Privacy Officer at Sizmek answers some key questions on GDPR ahead of May 25th.

Two Views: Blockchain and the Future of the Internet

April 20, 2018 | MarTech Advisor

In discussions during the I-COM Data Science Blockchain and Advanced Research Subcommittee, two technologists from each of these companies met to discuss their positions.

Is Google Using GDPR As An Excuse To Restrict Advertiser And Publisher Choices?

April 16, 2018 | AdExchanger

As the May deadline for GDPR compliance approaches, many companies have been asking how Google may react, explains Sizmek’s Joshua Koran, Managing Director, DMP, at Sizmek. 

The Quest for a Better Bidder

April 16, 2018 | ExchangeWire

As the complexity of media buying has grown proportionally to the explosion of available advertising inventory, there’s been a parallel evolution of advertising technology leading to the evolution of the demand-side platform or DSP, writes Mark Grether, CEO, Sizmek, exclusively for ExchangeWire.

PubMatic and Sizmek Ink SPO Pact to Answer Advertisers’ Transparency Call

April 10, 2018 | The Drum

The partnership means that Sizmek now includes sell-side platform (SSP) PubMatic in its network of preferred publisher platforms in a pairing they hope will consolidate programmatic ad spend, providing advertisers with more transparency.

What We Learned from Our I-COM Blockchain Review

April 5, 2018 | MarTech Series

Blockchain is perhaps the era’s favorite new invention. This simple, programmatic solution creates trust among anonymous market players. 

How One Adtech Company is Aiming for the Transparency ‘Sweet Spot’

April 5, 2018 | Campaign

Programmatic tech company Sizmek has been completely restructuring itself to survive in a media climate that has put ad tech under a microscope.

Programmatic Consolidation Shouldn’t Signal End Of Innovation

April 4, 2018 | MediaPost

The current consolidation trends should not be the end of choice in programmatic. Even though we have big behemoths, there is a major need to push for conceptualization and innovation that has not been done before.

Why AI’s Marketing Applications Are Narrow

March 28, 2018 | eMarketer

Nikos Acuna, Chief Visionary at Sizmek, spoke with eMarketer’s Ross Benes about how marketers may use the technology in the future.

Sizmek CEO On The Rocket Fuel Merger, AI And Fighting Google

March 19, 2018 | Computer World UK

Mark Grether, CEO of Sizmek, spoke to Computerworld UK about its recent merger with Rocket Fuel, the importance of AI and how to fight off Google.

“We are going back in time, but his what I fear is going to happen” – Sizmek on GDPR

March 16, 2018 | Mobile Marketing Magazine

David Murphy discusses AI and the existential threat to digital advertising with Mark Grether, CEO of Sizmek.

Media’s Third Wave: Buying More Creatively

March 16, 2018 | ExchangeWire

Mark Grether, CEO, Sizmek, explains why the third wave of media buying centres around creative.

Sizmek CEO Mark Grether Named Second Hottest Head in Digital

March 2, 2018 | HORIZONT

HORIZONT Online named Sizmek CEO Mark Grether the second hottest leader in digital. Along with publishers, marketers, agencies, and startups, HORIZONT’s list of winners also included rappers, influencers, food suppliers, and whiskey moguls, once again showing what an interesting time it is to be a trailblazer in the digital online world.

Sizmek Announces Appointment of Nikos Acuña as Chief Visionary

February 27, 2018 | Martech Advisor

Sizmek announced the appointment of Nikos Acuña, formerly the Managing Director of Rocket Fuel Institute—the company’s AI Innovation and Media Lab, to the newly created position of Chief Visionary, reporting directly into Mark Grether, CEO of Sizmek.

Building a Better Foundation for Enhanced Creative

Fabruary 19, 2018 | Martech Advisor

Internet users expressed dissatisfaction with current digital advertising tactics, much of which sent tech providers on a mad scramble to instate much-needed changes across the industry. But how can publishers, marketers, advertisers and solution providers adhere to new guidelines like the New Ad Portfolio, the LEAN principles or the Better Ads Standard without deflating their overall business? asks, Michael McNulty, Product Marketing Manager, Sizmek

GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether

February 8, 2018 | Beet TV

After the looming final deadline for compliance with new European data privacy legislation, advertisers will find it harder to measure their campaigns and will return to a more traditional method of placing their ads. That is the view from the boss of one of the leading ad-tech platforms, Sizmek CEO Mark Grether.

The Programmatic Future Lies In Trust & Transparency

January 30, 2018 | Digital Market Asia

The next phase of ad tech will revolve around two major themes – control and transparency. These elements will allow agencies and advertisers to be more effective with their campaigns, and bring back trust in digital advertising.

Advertisers Want Total Transparency: Sizmek CEO Mark Grether

January 26, 2018 | Beet TV

In this video interview with Beet.TV, Sizmek CEO, Mark Grether discusses transparency and Sizmek’s key to optimization.

What Does 2018 Have In Store For Programmatic?

January 19, 2018 | MediaPost

Some of the issues that have long lurked beneath the surface of programmatic — such as a lack of transparency, brand safety and ad fraud — have become more prominent.

What Happens Next With The IAB’s New Ad Portfolio?

January 18, 2018 | MediaPost

The new ad portfolio incorporates flexibility, as well as the IAB’s LEAN (light, encrypted, ad choice supported, non-invasive) guidelines to correct digital advertising tactics put into practice when the use of Flash and HTML5 decreased.

Ad Tech Firm Sizmek Promises Marketers ‘Total Transparency’ With Digital Ad Buys

January 3, 2018 | Wall Street Journal

Months after acquiring ad tech company Rocket Fuel, Sizmek is offering clients access to itemized information about technology fees and other costs.

Industry Profile: Sizmek head of marketing Ayaan Mohamud

December 12, 2017 | Ad News

Industry Profile, from AdNews, takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Sizmek Sunsets Rocket Fuel

November 20, 2017 | GlobeNewswire

This announcement signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform offering clients increased transparency, control, and simplicity.

Sizmek Partners with DoubleVerify, comScore and Integral Ad Science; Enhances Video Viewability and Verification Measurement Stack for HTML5 Framework

November 1, 2017 | GlobeNewswire

New integration enables streamlined access for ad buyers to leading, third-party video viewability and verification vendors.

The 10/90 Rule: The Media Industry’s Future Business Model

October 20, 2017 | AdExchanger

We’ve all heard the saying, “Every company is becoming a tech company,” but it seems we’re moving past that notion, with every company now becoming a media company.

Marketers Get Reinforcements for Quick Creative

October 17, 2017 | Fourth Source

One of the great difficulties of advertising in the digital age is that – with all of the customisation and attention-grabbing ad units brands have access to – they still have to plan their campaigns and strategies well in advance. This is especially important with quarter four fast-approaching – the time when marketers are most concerned about the ROI they get from their paid media.

Aligning Incentives is the Key for Success in Adtech

September 27, 2017 | Huffington Post

This is adtech’s business model of the future, and the companies that adopt it are the ones that will set themselves up for success in the ever-changing adtech landscape.

Sizmek CEO Mark Grether: ‘We are going to position ourselves as tech-agnostic’

September 25, 2017 | The Drum

Barely a month after the acquisition of Rocket Fuel, Mark Grether, Sizmek, chief executive officer spoke with The Drum to outline his vision on how the newly merged entities will hope to offer an alternative in a market dominated by ‘the duopoly’, its new look leadership team, plus the reception to his offering at the recent DMexco conference.

Sizmek Closes Rocket Fuel Takeover With Mark Grether Named CEO

September 6, 2017 | The Drum

Sizmek’s proposed takeover of Rocket Fuel has been given the all-clear following the closure of the publicly-listed adtech outfit’s opportunity to seek alternative offers, with Mark Grether named chief executive officer.

Sizmek Dumps Rocket Fuel Brand, Names Mark Grether CEO

September 6, 2017 | AdExchanger

As it finalized its $145 million acquisition of Rocket Fuel on Wednesday, Sizmek named Mark Grether to take over as CEO.
Simultaneously, the company said it would sunset the Rocket Fuel brand and integrate its DSP and DMP assets into a single demand-side stack under the Sizmek name.

How Advertisers Can Fight Fake News Instead of Funding It

September 1, 2017 | The Drum

It is not just Facebook that must act against fictitious content. Through the mechanism of programmatic, advertisers are unwittingly fueling the propagation of fake news. They must take steps to reverse this trend, cutting off funding for false reporting at the source, and ensuring the safety and reputation of their brand is not compromised by deceptive content.

How Key Stakeholders Should Interpret the Better Ad Standards

August 18, 2017 | Digital Doughnut

With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer experience in the past few years, so it has failed to acknowledge and adjust to growing consumer dissatisfaction.

Native Put a Spanner in the Works for Ad Serving?

August 15, 2017 | Digital Marketing Magazine

Back in 2015, UK ad spend on native formats increased by 50%. Last year, native rose further still, accounting for 29% of the UK display market and by 2020 it’s set to drive over 73% of all paid media on mobile in the UK.

Making Walled Gardens Work For Everyone

August 1, 2017 | Mediatel

The question is not whether brands should advertise within walled gardens, but how they can work around certain issues to make the most of the opportunities they offer.

Why No Vertical is Immune to the Benefits of DCO

July 31, 2017 | Digital Doughnut

If marketers and consumers agree on one thing, it’s that personalisation is now an essential part of the online experience. But despite the availability of enabling technologies, verticals that have a limited ecommerce or digital presence – such as finance, pharmaceutical and consumer packaged goods (CPG) – seem hesitant to apply that truth to their digital ad creative.

How Creative Agencies Can Find Success With DCO

July 25, 2017 | Fourth Source

Rather than build one single ad that is delivered to all consumers, creative agencies can develop a number of concepts and use technology to serve different permutations to varying audiences.

Sizmek Is Acquiring Rocket Fuel for $145 Million to Create a Formidable Ad-Tech Force

July 18, 2017 | Adweek

The dealshould allow the private equity-backed Sizmek to harness Rocket Fuel’s artificial intelligence-powered platform while creating one of the largest independent marketing platforms.

Sizmek to Acquire Fellow Ad Tech Company Rocket Fuel

July 18, 2017 | The Wall Street Journal

Sizmek, an advertising technology company owned by private-equity firm Vector Capital, has agreed to acquire public ad-tech company Rocket Fuel Inc.for $125.5 million, or $2.60 per share.

Fighting Fake News Requires Multi-Pronged Programmatic Approach

July 12, 2017 | MediaPost

In programmatic, where audience has taken on a much larger emphasis than content, effectively avoiding fake news requires a more detailed and coordinated strategy.

GroupM Discovers Frequency Capping Is A Data Integration Challenge

July 12, 2017 | AdExchanger

GroupM, which already uses Sizmek for general ad serving, rich media and dynamic creative optimization, is evaluating its new cross-DSP frequency capping solution that aims to improve frequency capping across multiple DSPs.

Video’s Shift to Long-Form Necessitates Fexible, Cross-Device Ad Content

July 5, 2017 | IABUK

Gregg Rogers, Global Product Marketing Manager at Sizmek writes alongside Brant Nesbitt, Interactive Design Lead, looking at the shift of video.

The Three-Second Audition: How to Ensure Video Ads Make the Cut

July 4, 2017 | PerformanceIN

Sizmek’s Andrew Morsy on why advertisers need to give ads instant impact.

Sizmek Adds Digital Audio to Ad Server & StrikeAd DSP

June 27, 2017 | ExchangeWire

Gregg Rogers, product marketing manager, Sizmek tells ExchangeWire: “The opportunity digital audio presents to marketers is immense – Spotify has over 140 million active users alone. With easy scalability, strong ad recall, and the ability to reach targeted, relevant audiences, digital audio advertising should be an integral part of any multi-channel campaign.

The Perils of Presumptive Personalisation

June 26, 2017 | Fourth Source

For marketers keen to realise their goals of increased ROI and brand perception, now is the time to implement personalisation and data-driven creative. There are a variety of data points available to brands and agencies to better segment audiences and ensure they receive ads that are tailored to their interests, and contain specific products, messaging or imagery that will appeal to them.

Sizmek Creates Tool to Let Brands Block Ads on Fake News and Satire Websites

June 20, 2017 | The Drum

Sizmek has launched a service within its Peer39 machine learning and semantic advertising offering that allows brands to block their ads from appearing against fake news and satire content.

The Precarious Predicament of Point Solutions

June 20, 2017 | MarketingTech

Reminiscent of the once popular magic eye pictures of the 1990s, the current martech LUMAscape is a colourful but confusing blur of point solutions, which have emerged onto the market over the years. Regular visitors to Mobile World Congress and dmexco will know only too well that the number of new companies offering martech solutions has reached an all-time high.

All Ads Up: Sizmek Talks Mobile Advertising

June 5, 2017 | MobileMarketing

Tyrone Stewart talks everything mobile advertising with Andrew Morsy, UK managing director atSizmek and former VP of sales EMEA at StrikeAd – which was acquired by Sizmek in 2015.

Audience Buying Delivers People, Not Safety

June 2, 2017 | MediaPost

At this moment, there is a popular online platform facing an advertising crisis. Fueled by both user-generated and premium content, this platform generates incredible engagement numbers with a massive audience, but is struggling amid fears that brand messages are lining up alongside unsafe and unsavory content.

5G Is Set to Change the World, But What Will It Do for Marketers?

May 23, 2017 | ExchangeWire

Andrew Morsy, UK managing director, Sizmek delves into what opportunities 5G will bring to mobile advertising.

Sizmek Hires First Data Officer, Initiates Ops Overhaul

May 15, 2017 | MediaPost

Sizmek announcedthe appointment of Volker Hatz as its first chief data officer. Hatz will lead Sizmek’s data operations, analytics strategy and innovation in the data space.

Programmatic Rich Media Has Forgotten About Efficiency

May 8, 2017 | IAB UK

Michael McNulty, Product Marketing Manager at Sizmek writes for the IAB UK on programmatic rich media.

Avoid Checklist Mentality When Shopping For Creative Tech

May 8, 2017 | MediaPost

Advertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms and initialisms to help brands and agencies understand the technology (and to make it easier to sell). While this certainly fostered growth, it also created a “checklist mentality” for marketers looking to tackle digital.

As Publishers Shift To Server-Side Ad Insertion, Agencies Need To Follow Suit

April 27, 2017 | Fourth Source

John Douglas, Director of Product Strategy at Sizmek shares his views on ad verification and measurement.

Verification Requires Independence, But From What?

April 26, 2017 | IABUK

John Douglas, Director of Product Strategy at Sizmek shares his views on ad verification and measurement.

Is Programmatic Self-Serve REALLY Self Service?

April 11, 2017 | MediaPost

As digital ad buyers look for more control and transparency, we’re seeing increasing demand for “self-service” models, where advertisers (or their agency) handle all programmatic ad buying in-house. With many players in the programmatic space, and an increasing level of sophistication on the buy side, it’s realistic to assume self-service will continue to grow.

The Return of Rich Media in a Programmatic World

April 10, 2017 | Digital Market Asia

We know there are some potential threats to the digital advertising industry, from the financially punitive ad-fraud schemes to concerns around media transparency and ad-blocking. To make matters worse, the digital advertising world is complex. New players are constantly entering the market, making it difficult for marketers to know where they should invest their budgets to get the business outcomes they’re looking for.

Finding Brand Safety In An Unsafe World

March 31, 2017 | MediaPost

If you are a brand or an agency and want to avoid being embarrassed or worse, fired, make sure you have adequate protections in place around programmatic.

What’s Stalling Contextual Targeting For DCO?

March 29, 2017 | MediaPost

The number of advertisers buying online media without some level of audience targeting attached to the buy is dwindling. At the same time, absolutely no advertiser would ever make a dynamic creative buy without leveraging multiple forms of data for targeting, nor would they leverage programmatic without using several signals for more efficient buying.

Shining the Light on Out-Stream Video Grey Areas

March 22, 2017 | Fourth Source

Video has long been one of the most popular formats in digital advertising, and as more advertisers place greater emphasis on cross-screen strategies it is only expected to grow.

HTML5 Transition: How and Why We Must Say Goodbye to FlashBrands

March 16, 2017 | PerformanceIN

Flash has been on borrowed time for a while, but the contingency clock is about to stop.

The Rise of Native and the Changing Role of the Third Party Ad Server

March 16, 2017 | MarketingTech

Right now, it’s apparent native advertising is one trend set to permanently alter the direction of digital travel. And for third-party ad servers this will mean big changes.

The Ad Tech Shakeout Will Deliver Relevance For Brands

March 15, 2017 | AdNews

Australia is often touted as one of the most advanced markets in the world for programmatic advertising consolidation, but is it over-fished?

Sizmek Partners With BrightLine To Offer Connected TV Across All Screens

March 13, 2017 | MediaPost

The joint offering combines BrightLine’s interactive, OTT ad tools with Sizmek’s HTML5 VPAID (Video Player Ad-Serving Interface Definition) technology to enable marketers to replicate the video experience on desktop, across all screens.

Using Simple Math To Avoid Early Meddling With DCO Campaigns

March 13, 2017 | MediaPost

Many brands are intrigued by the promise of dynamic creative optimization (DCO), since they can run singular campaigns that serve several permutations of an ad to different audiences, and then watch as the campaign optimizes itself.

Rethinking Brand Metrics As Creativity Capabilities Increase

March 3, 2017 | IAB UK

Mike Caprio, GM of Programmatic & SVP Global Partnerships at Sizmek talks about brand metrics.

Sizmek Appoints New UK MD

March 1, 2017 | Mediatel

Sizmek has promoted Andrew Morsy to the newly created role of UK managing director. In his new role, Morsy will be responsible for helping to transform and grow Sizmek’s UK division, as well as managing the business’ relationships with agencies, publishers and advertisers.

Three Video Interactivity Trends to Watch in 2017

February 7, 2017 | Fourth Source

As video expands outside of the desktop experience, advertisers are looking for ways to further improve consumer engagement. To do so, they’ll likely rely on interactive capabilities, with particular emphasis on omni-screen interactivity, richer user-initiated out-stream video and 360-degree technology.

Sharethrough Integrates With Sizmek Mobile-First DSP

February 7, 2017 | MediaPost

Native advertising supply-side platform (SSP) Sharethroughlaunched a programmatic native advertising integration with Sizmek’s StrikeAd, a mobile-first demand-side platform (DSP).

Sizmek CEO Nguyen To Depart, Xaxis Alum Mark Grether To Step In

February 6, 2017 | AdExchanger

Grether believes his Xaxis experience set him up well to guide Sizmek, which he called the world’s second-largest ad server by volume. “Through my time with Xaxis, I have developed deep relationships with brands and a wealth of knowledge especially around monetization of big data that will help to win in today’s digital landscape,” he said.

Programmatic Consolidation Is Coming, But Where?

January 31, 2017 | AdExchanger

The programmatic landscape has recently seen a rise in generic core platforms, forcing participants to look more closely at the factors that truly differentiate one platform from another. This has led to discussions of differentiation, commoditization and consolidation.

Sizmek’s Dynamically-Assembled Ad Serving Now Includes Audience Segments From DMPs

January 30, 2017 | MarTech Today

The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.

Programmatic Personalization Requires Cross-Functional Collaboration

January 25, 2017 | MediaPost

Achieving successful data-driven programmatic creative requires a dramatic departure from the current industry mindset and practices.

Obsession Over Ad Verification Clouds A Bigger Concern

January 19, 2017 | CMO

Too often, the art of contextual targeting gets lost in a larger table stakes conversation about verification.

Redefining Radio Advertising with Programmatic Audio

January 13, 2017 | IAB UK

Alex Rahaman, VP Programmatic at Sizmek writes about radio advertising alongside programmatic audio.

Will Dynamic Creative Have Its Moment This Year?

January 6, 2017 | MediaPost

Kelsey Meuse, product marketing manager, dynamic creative at Sizmek, a provider of semantic advertising software, thinks so.

Mobile Ad Fraud Exists Where Advertisers Least Expect It

January 4, 2017 | ExchangeWire

Despite many deploying solutions and strategies to help prevent against fraud, explains Zach Schapira, global product strategist, Sizmek, malicious activity is still seeping through.

The Best-Kept Secrets About Ad-Serving Data

January 3, 2017 | MediaPost

If a brand marketer is looking for a bigger return on ad spend, ad server data, if manipulated strategically, presents several opportunities that can reduce campaign costs and increase performance.

2017 Predictions: Sizmek

December 29, 2016 | MobileMarketing

Alex Rahaman, VP of programmatic for StrikeAd at Sizmek, shares his predictions for the next year in mobile advertising

‘The Paradox of Fraud Detection is that the More you Reveal…the Easier it is to Evade’

December 15, 2016 | The Drum

Advertisers are increasingly shifting their media spend to mobile with many hoping the relatively regulated app store ecosystem will help mitigate the risk of fraud, but this is increasingly a false hope. The Drum investigates further.

Study Finds Ad Fraud In More Than Half Of Uncertified Apps

December 12, 2016 | MediaPost

Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new white paper, “Advertising Fraud in Mobile Apps,” released on Monday by Sizmek.

Programmatic Trading will Eventually Open Up the UK’s VOD Market

December 8, 2016 | Video Ad News

Jaime Singson, Director of Product Marketing at Sizmek, explains how UK broadcasters and everyone else in the advertising ecosystem could benefit from a shift to programmatic advertising.

The Future of Marketing: 47 Experts Share Their 2017 Predictions

December 8, 2016 | Business 2 Community

Take a look at what some industry experts predict for the world of marketing in 2017, including Sizmek’sProduct Marketing Manager, Dynamic Creative, Kelsey Meuse andGlobal Product Strategist, Zach Schapira.

North America Banner Click Through Rate Up To 0.14%

December 6, 2016 | MediaPost

According to a new study by Sizmek, reported by the Marketing Charts staff and based on an analysis of hundred of billions of impressions, the average click-through rate for a standard banner ad globally is 0.16%, though there were considerable differences across regions.

Sizmek Analysis Finds Increase In Click-Through With Rich Media Vs. Standard Banners

November 16, 2016 | MediaPost

The report’s comparison of benchmarks indicates that rich media is often used by advertisers looking to foster ad-unit engagement, raising brand awareness without making it necessary that consumers interrupt their online experience.

Sizmek Updates its HTML5 Ad Builder Video Tool With VPAID Interactive Authoring

November 3, 2016 | MarTech Today

To help publishers make the transition from one era to another, ad management company Sizmek is out today with an updated Ad Builder HTML5 video tool, which adds VPAID-based, no-coding interactive authoring.

Native Programmatic: the Future of Digital Advertising

November 2, 2016 | IAB UK

Mike Caprio, General Manager of Programmatic & SVP Global Partnerships at Sizmek writes about native programmatic and how it may be the future of digital advertising.

Programmatic is Great, but Keep Creative Out of the Hands of the Robots

October 26, 2016 | Fourth Source

The full potential of programmatic leverages cutting-edge data analysis while still relying on humans to develop (and push the boundaries of) creative. Robots can connect to other robots for targeting, but meaningful communication to humans still requires other humans to build beautiful imagery – the artwork that is actually going to catch a consumer’s attention and help them remember the brand.

The Struggle to Integrate Programmatic with Creative

October 26, 2016 | MediaPost

While programmatic technology has focused on automating the buying and selling of digital advertising and has assimilated itself with display, video, and even native, it has struggled to integrate with the creative aspect of a modern-day campaign.

Why PR Pros must Align Earned and Paid Media During Crises

October 17, 2016 | PR Daily

During a crisis, PR becomes a focal point, and an earned media strategy helps in influencing journalists.However, if the paid media strategy is not adjusted to work during a crisis, your organization or client could make a major gaffe to further tarnish the brand’s reputation.

Sizmek Launches Ad Builder 2.0

October 17, 2016 | MediaPost

Sizmek announced on Monday the release of Ad Builder 2.0, an updated iteration of its rich-media authoring tool. This version includes an enhanced user interface, upgraded functionality and a new set of 20 rich-media programmatic creative templates enabled for HTML5 ads on mobile and desktop.

Mobile Video’s Obstacles are Not Only Being Overcome, But are Turning into Advantages for Advertisers

October 11, 2016 | Video Ad News

Alex Rahaman, VP Programmatic of StrikeAd at Sizmek, explains how things that were once regarded as challenges for mobile advertisers, are now turning into opportunities that savvy advertisers can use to their advantage.

Uprooting Insights: How the GDPR is Driving a Data Centre Migration

October 6, 2016 | The Drum

The EC’s decision to create a General Data Protection Regulation (GDPR) is not a revolution or a surprise, but a necessary upgrade. And despite Brexit, it will bring changes for us all.

In Today’s Ad Landscape, “Standard” Banners are Substandard

September 27, 2016 | IABUK

Marketers need to avoid these inadequate formats, and instead capitalise on rich media ads to reshape how consumers see and experience the brand’s advertising online.

A Survival Kit For Using Data In Programmatic Creative

September 19, 2016 | MediaPost

Programmatic creative is about understanding both the ecosystem in which you are bidding in, as well as the optimal creative message to deliver once you’ve won the bid. And the data you have available needs to be leveraged at every step along the way.

Sizmek Hopes to Redefine DCOs with its Newest Creative Tool

September 7, 2016 | Marketing Land

Called Rich Media for Programmatic Creative, the self-service product is the latest iteration of the company’s Programmatic Creative solution, which is a creative platform that helps to automatically assemble ads from mix-and-match creative components for different needs and audiences.

Facebook, Header Bidding And The Fight For Control Of The Publisher Ecosystem

September 2, 2016 | AdExchanger

Most of the buzz around Facebook’s entry into header bidding is about disrupting Google’s dominance across its publisher stack, but there is a bigger development that the industry needs to heed.

AIM Interviews: Alex Rahaman, VP Programmatic, StrikeAd by Sizmek

August 25, 2016 | adsquare

In the interview, Alex discusses with our VP Marketing Daniel the power of mobile moments in sending a personal message to the consumer.

Fuisz partners with Sizmek for Automated Object-Recognition in Video Ads

August 24, 2016 | Marketing Land

The partnership is the first full integration between the interactive video provider and a major ad server.

Make the Right Impression: A Field Guide to DCO

August 23, 2016 | ExchangeWire

Alex Rahaman, VP programmatic, StrikeAd, Sizmek explains to ExchangeWire that extraneous factors, such as time, location, or past behaviour must be factored into dynamic creative to drive maximum performance and avoid wastage.

Peer39 by Sizmek Integrates With Bucksense’ Programmatic To Enhance Media Buying

August 17, 2016 | MediaPost

Bucksense, a New York City-based programmatic platform and subsidiary of the Acotel-group, announced that it has integrated Peer39 bySizmek’s page and app-level intelligence into its platform.

In-Browser Viewability Can Move Advertising Away From Legacy Of Waste

August 17, 2016 | MediaPost

Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers.

Trailer 2.0: What the Future of Video Advertising

August 16, 2016 | Cynopsis

Entertainment marketers have always been one step ahead when it comes to deploying successful video advertising content and strategies, and this is no surprise considering their content is ready-made for these ads.

Carrier Intervention Into Ad Blocking: Are the Rewards Worth the Effort?

August 11, 2016 | IAB UK

Tej Rekhi AVP, Programmatic Product Strategy at Sizmek writes about ad blocking and questions whether it’s worth the mobile providers effort.

Overcome Confusion Over Programmatic Responsibilities, Says Sizmek

August 9, 2016 | Which-50

Marketers who combine programmatic media targeting with dynamic creative optimisation (DCO) generally get the best performance, however there’s a problem.

Verification Should Be More Than An AuditDSP

August 8, 2016 | iMedia

Verification should be much more than an audit. In order to capture its value, advertisers need to start thinking about it more broadly.

Lasting Connections Trump Reach When it Comes to Olympic Marketing

August 5, 2016 | MarketingTech

While this year’s games are expected to draw a global TV audience of 3. 6 billion, over 80% of viewers will be distracted by another device.

Women to Watch 2016: Agents of Change

August 5, 2016 | Campaign Asia

Against all odds, women in Asia-Pacific are fighting their way to the top. Those featured here are just a few leading the revolution, including Sizmek’sKaoru Hashimoto.

Sizmek Partners With Dailymotion Exchange And Enhances Mobile DSP

August 4, 2016 | MediaPost

Sizmek on Thursday announced enhancements to StrikeAd, its mobile-first programmatic media solution for brands and trading desks, and introduced a partnership with Dailymotion Exchange (DMX).

Why Carnival Cruises Chose Personalised Retargeting to Attract Customers

July 27, 2016 | CMO

The cruise holiday company’s digital marketing head reveals how Sizmek’s dynamic creative, adaptive messaging and individualised ads can attract and retain the right customer base.

Rich Media is Ushering in a Creative Renaissance in Digital

July 27, 2016 | IAB UK

David Simutis, Product Marketing Manager at Sizmek talks about rich media and how the levels of creativity will improve as advertisers make use of more data signals and use better tools.

How Mobile Location Tracking Can Improve High Street Retail Fortunes

July 26, 2016 | Real Business

With the high profile collapse of BHS, and high street footfall falling year-on-year, these are worrying times for UK retailers. But what if they could predict approaching woes ahead of time and take evasive action?

Don’t Target Consumers Out At Sea: A Guide to Successful Location Targeting

July 19, 2016 | ExchangeWite

Tej Rekhi, AVP, global mobile product sales and David Bräuninger, head of programmatic partnerships and business development, Sizmek tell ExchangeWire how the technologies available to track location make it an incredibly powerful tool, but that you must consider the limitations of location data.

MediaCorp Selects Sizmek as Mobile Ad Partner

July 19, 2016 | The Drum

The deal with Sizmek will see MediaCorp brands, including Channel News Asia, Elle, Toggle, and TodayOnline, adopting the ad tech to serve dynamic mobile ads.

Freedom to Roam: How Marketers Can Make the Most of Mobile Video

July 18, 2016 | Video Ad News

David Simutis, Product Marketing Manager at Sizmek, provides some practical tips that marketers can apply to ensure smooth delivery of their mobile video campaigns.

Are You Using All Your First-Party Data?

July 18, 2016 | MediaPost

Despite the plethora of all that alluring second- and third-party data, many brands have realized by now that their most valuable audience data is in fact their own first-party data.

TV Under The Influence: Beware Of The Spread Of Walled Gardens

July 14, 2016 | AdExchanger

A walled garden in this context is an ad-supported platform that restricts third-party companies from operating on their networks. This, in turn, curtails advertisers’ access to customer data, data management, targeting, viewability and measurement by audience or other basic metrics. These walled gardens don’t even support many IAB standards.

Think Dynamic Creative Isn’t Right for Your Brand? Think Again

July 13, 2016 | IAB UK

Kelsey Meuse, Product Marketing Manager, Sizmek talks about dynamic creative and how it can boost the impact of your brand.

Simplifying The Complex Video Ad Serving Process

July 8, 2016 | Martech Advisor

Jaime Singson, Director of Product Marketing at Sizmek explains how deploying a successful video advertising strategy doesn’t have to be an inefficient, labor-intensive process.

Sizmek’s New Data Centre in Germany is a Sign of Things Come Ahead of GDPR

July 5, 2016 | The Drum

Ad tech outfit Sizmek has announced the opening of a new data centre in Frankfurt, Germany, a development that will allow it to better adhere to the upcoming pan-European data protection rules, plus address advertiser issues such as latency when bidding on inventory.

Predicting Viewability: What Are the Factors that Matter?

July 5, 2016 | PerfomanceIN

Sizmek conducted its own exploration into the realms of ad perception and what makes some impressions more equal than others.

It’s Time to Bring Context Back to Advertising

June 22, 2016 | IAB UK

Zach Schapira, Product Marketing Manager at Sizmek argues that the constant need for marketers to find the right person means that many have lost focus on the importance of context.

Video’s Watershed Moment: The Death of Flash and Why HTML5 VPAID Is Now a Must

June 21, 2016 | Video Ad News

Jaime Singson, Director of Product Marketing at Sizmek, explains what the industry needs to do to prepare over the coming months.

4 Sound Solutions To Rich-Media Programmatic’s Top Challenges

June 15, 2016 | MediaPost

Programmatic hasn’t fully welcomed rich media’s contributions to its team, or at least not yet. And there are a few reasons why.

Imran Masood Appointed Sizmek Australia Country Manager ANZ

June 14, 2016 | Which-50

Imran Masood is the new Sizmek Country Manager Australia and New Zealand. He was previously the sales director, a role he heldfor six months.

Location Data: More Than Just a Real-Time Tool

June 11, 2016 | MMA UK

Far from just a real-time tool that allows marketers to serve messaging to consumers in a specific location, mobile location data also provides a reliable and detailed source of consumer insight to ensure those ads reach the right individuals.

Why Cross-Channel Strategy is Vital for Euro 2016 Glory

June 10, 2016 | The Drum

The beautiful game has always been as much about its spectators as the action on the field, and at last brand marketers are starting to recognise this sporting truth.

How DCO Fuels a Full-Funnel Ad Strategy

June 7, 2016 | IAB UK

Kelsey Meuse, Product Marketing Manager, Dynamic Creative at Sizmek talks about dynamic creative optimisation and how it can benefit an ad strategy.

MRC Grants Sizmek Accreditation for Video Viewability

June 7, 2016 | MediaPost

The Media Rating Council (MRC) has accredited Sizmek for desktop digital video viewability measurement. This means that Sizmek’s desktop viewable ad impressions meet industry standards.

Political Advertisers Are Only Scraping the Surface of Video’s Potential

May 18, 2016 | IAB UK

Jaime Singson, Director, Product Marketing at Sizmek explains how political advertisers could be getting more out of their campaigns with the use of video.

Sizmek Adds Safety To Its Stack, Integrates Peer39 Data Into StrikeAd

May 11, 2016 | AdExchanger

“The integration brings contextual pre-bid data previously available through Peer39 on desktop to programmatic buys on the mobile web and in apps – which are two very different environments despite often being lumped together under the same umbrella.” – Mike Caprio, Global VP and GM of Programmatic at Sizmek

The Underrated Power Of Context In Political Advertising

May 10, 2016 | MediaPost

Political campaigns looking to make a difference online would be wise to pay attention to the contextual relevance of their ads.

The Untapped Opportunity Behind Real-Time Weather Data

May 6, 2016 | iMedia Connection

Everyone knows that as a consumer, weather affects buying decisions. How likely am I to buy new sunglasses while it’s raining outside? What are the odds that I invest in a new winter jacket on the hottest day of the season?On a macro level, many advertisers understand this, too

Sizmek, Datami Partner For Ad-Supported Data Plans In Emerging Markets

May 5, 2016 | MediaPost

Open ad management company Sizmek announced a partnership with sponsored data firm Datami to sponsor data plans for individuals in emerging markets by serving them mobile video ads.The plans will allow mobile users on prepaid data plans access to mobile video content they wouldn’t normally be able to consume.

Define Gray Areas in Programmatic Before They Define You

May 4, 2016 | MediaPost

The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. Some have relied on the strength of their content to attract more users — and in turn, on the strength of their audience, to attract more and deeper-pocketed advertisers. Others have tried to raise the price of media on their properties, usually by bundling it together with data and/or creative formats and services. But having fallen short in similar attempts, a growing niche of publishers — especially long-tail publishers that rely on networks and exchanges to sell their inventory — are resorting to alternative methods.

Dynamic Creative is Not a Slot Machine

April 27, 2016 | IAB UK

VP Product Strategy at Sizmek, Alex White, talks about Dynamic creative optimisation (DCO) and the prerequisite of personalisation in digital advertising in 2016.

Sizmek Further Expands Programmatic Business Unit in Southeast Asia

April 27, 2016 | Marketing Magazine

Sizmekhas added three new executives to its Southeast Asian Programmatic Business Unit, including digital industry veteran Po Yean Ng (pic) to head up Asia-wide operations.

IPA Bellwether Report Q1 2016

April 25, 2016 | ExchangeWire

“The marketing industry is clearly impacted by the current global economic climate. It’s unsurprising to see an increase in internet ad spend, given it offers a high degree of measurability and targeting, and, consequently, return on investment. But this trend is masked under a cloud of economic uncertainty. The reduction in sales promotion and direct marketing reinforces the decline of single-shot marketing to more effective practices that better capture the ‘always on’ consumer, such as cross-device digital marketing.” -Ricky Liversidge, CMO, Sizmek

What You Didn’t Know About Optimising Viewability in RTB

April 22, 2016 | AdNews

Viewability is a vexed issue in digital advertising. A recent study conducted by the team behind our Sizmek’s Peer39 machine learning engine shows that the majority of websites have shockingly consistent viewable rates.

For Brand Campaigns, Mobile Must Be More Than A Delivery Mechanism

April 19, 2016 | MediaPost

With mobile ad spending expected to be twice the size of the desktop market by the end of 2017 (according to eMarketer), it’s safe to say that every advertiser has (or will have) a mobile component in place for every campaign they run going forward.

From Ad Serving to Full Campaign Management: Q&A with Neil Nguyen, CEO, Sizmek

April 18, 2016 | ExchangeWire

In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT. In an exclusive interview, Neil Nguyen, CEO,Sizmek, tells ExchangeWire what this new product offering means for the second-biggest player in the ad-serving market and the ability for it to help clients embrace omnichannel marketing strategy and execution.

Online Video Lacks ‘Standardised Currency and Transparency’

April 07, 2016 | AdNews

Neil Nguyen, the CEO of Sizmek, says that on the whole more clients are investing in online video advertising than before, a market that YouTube dominates with 75% of online video content consumption.

Sizmek Launches New Open Ad Management Platform for Multi-Devices

April 05, 2016 | Digital Market Asia

More than just ad serving, MDX-NXT brings more speed and efficiency to the trafficking process and faster access to data.

Sizmek Announces Next Generation Open Ad Management

April 05, 2016 | MobileMarketing

Multi-screen ad management platform Sizmek has announced a huge overhaul of its ad tech stack, transforming its service into what it describes as a ‘cloud-based modular suite’, called MDX-NTX.

Sizmek Releases Next-Generation Open Ad-Management Platform

April 04, 2016 | MediaPost

Sizmekannounced the launch of MDX-NXT, an open ad-management platform. Two years in development, the platform enables customers to build and target ads, buy media, manage data and campaigns and evaluate their success across all digital channels and touchpoints: mobile phones, desktops, tablets, in-store.

Seismic Changes Come To Sizmek’s Stack

April 04, 2016 | AdExchanger

Sizmek has rebuilt most of its ad tech stack into what it describes as a cloud-based modular suite. The rejiggered product is called MDX-NXT.

Drawbridge Cross-Device Platform Now Offers Granular Contextual Targeting from Page-Level Intelligence Leader Peer39 by Sizmek

March 24, 2016 | MarTech Advisor

Drawbridge, the anonymized digital identity company, has partnered with Peer39® by Sizmek, the world’s largest cookie-free targeting solution, to directly integrate Peer39’s contextual relevance data into the Drawbridge Cross-Device Platform.

Tech in a Cold Climate: Should the Industry Consolidate or Cooperate?

March 21, 2016 | AdTech Daily

A major shake-out of the ad tech industry is imminent and there are two options for the unwieldy ecosystem – consolidation or cooperation. So which route will be the most effective in the long term and why?

Sizmek’s StrikeAd Opens Up Private Marketplaces For Mobile Marketers

March 17, 2016 | MediaPost

Sizmek announced that its clients can now execute private marketplace (PMP) programmatic transactions through StrikeAd, a mobile-first programmatic solution.

Facebook’s Abandonment Of Multichannel DSP Raises More Questions

March 16, 2016 | MediaPost

As one of the largest media platforms in existence, Facebook has done an incredible job applying its technology to place the right content in front of the right people at the right time, and could singlehandedly be responsible for spawning the $100 billion mobile advertising market. So what went wrong?

7 Best-Practice Tips for Mobile Video Advertising

March 16, 2016 | Mobile Marketer

With Mobile World Congress just behind us, mobile marketing strategies have been top of mind, so let us take a closer look at seven best practices that will ensure that marketers can capture users’ attention with their mobile video advertising.

Agencies Need to Simplify Ad Tech for Marketers or Lose Out to Consultancies Says Sizmek Boss

March 03, 2016 | mUmBRELLA

Talking to mUmBRELLA Asia in Singapore, Neil Nguyen, president and CEO of the Austin, Texas-based firm, said that a low barrier to entry for ad tech players has given rise to a raft of smaller, niche players claiming to do “anything and everything,” and the market lacks differentiation and transparency.

Being Seen: Reducing the Risks Around Viewability

February 29, 2016 | MarTech Advisor

Last month, it was announced that online ad fraud is expected to cost brands $7.2bn globally in 2016, because of an infiltration of botnets, networks of computers infected with malicious software. Ben Walmsley, Sizmek’s regional vice president for Northern Europe, discusses.

Today’s Super Bowl Advertising Is Entirely Different Ball Game

February 05, 2016 | MediaPost

As brands transition from creating a memorable and/or funny 30-second piece of content to developing a cross-platform experience, loaded with ways to explore high-touch, lengthy immersions, it’s critical to have the right strategies in place to enable these high-impact experiences.

In Programmatic Advertising, Technology Is A Tool, Not A Strategy

January 28, 2016 | MediaPost

Advertising technology at its core is designed to foster this environment. But in order to prevent consumer disfavor and more ad blocking, players must move away from the idea that technologies like programmatic are a strategy.

Interoperability: Why It Must Become the New Industry Standard

January 26, 2016 | ExchangeWire

Interoperability will become the buzzword for 2016, so why is it essential for the future of ad tech? Ben Walmsley, regional VP Northern Europe, Sizmek tells ExchangeWire why the ability for systems to communicate and exchange data across organisational boundaries is the sustainable option to achieve common marketing goals.

Walking The Tightrope Between Effective Targeting And Alarming Your Audience

January 14, 2016 | WallBlog

In a relentless quest for innovation and efficiency, online marketing seems to have ignored real-world etiquette. Consumers are often taken aback by how much brands track their online activity to deliver highly personalised ads, leaving them feeling that their privacy has been violated.

Sizmek Earns Desktop, Mobile Web And In-App MRC Accreditation

January 14, 2016 | MediaPost

Open ad management company Sizmek announced it now has desktop, mobile Web and in-app Media Rating Council accreditation (the only company with ad-serving functionality to claim all three accreditations.)

Industry Thought Leaders Share Predictions for 2016

January 04, 2016 | ExchangeWire

ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, including Sizmek’s Regional VP of Northern Europe, Ben Walmsley.